Insights

Straight explanations, written for business owners.

Short articles on where advertising budgets leak, how tracking goes wrong, and what is actually worth fixing first. No industry jargon and no invented examples.

Smartphone showing a clean website on a timber desk

Websites

What makes a mobile landing page easier to use

Most people who click your advertisement are holding a phone. The page they land on decides whether that click costs you money or earns it.

24 October 2026Read

Phone in hand showing a map with local search results

SEO

Google Ads and SEO: how they support different business goals

Paid search and organic search are usually treated as alternatives. They answer different questions, and the useful decision is which one to invest in first.

20 October 2026Read

Small business owner checking enquiries on a phone in a cafe

Meta Ads

How to assess the quality of your Meta Ads leads

Meta is very good at producing leads. Working out whether they are worth the money is a separate job, and it starts with the event the campaign is optimising for.

14 October 2026Read

Magnifying glass resting beside a laptop showing data

Google Ads

What a Google Ads account review can reveal

A review is not a rebuild and not a verdict. It is a structured read of what is in the account, and it usually produces a short, ranked list of things worth changing.

6 October 2026Read

Hands typing on a laptop with a blurred analytics dashboard

Conversion tracking

Why clicks do not always turn into enquiries

A campaign can look healthy in the platform while almost nobody enquires. There are six common reasons for the gap between a click and an enquiry, and only one of them is the campaign.

22 September 2026Read

Business owner reviewing advertising performance charts on a laptop

Google Ads

What to check before increasing your Google Ads budget

Raising a budget is the obvious response to a campaign that works. It is worth checking five things first, because more money usually goes into the same leaks as the last lot.

8 September 2026Read

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