Google Ads audit

An independent read on the account you already run.

Most accounts are built by someone who had a good reason for every decision at the time. Months later, nobody can remember why the budget sits where it does. A review puts the reasoning back on the table.

Google Ads management

No cost
No obligation
Australia and New Zealand

Account review

Coastline Plumbing, demonstration account

Illustrative findings

What we look at

Which actions count as conversions
Whether forms and phone calls are recorded separately
Whether conversion values are set, so bidding can tell a big job from a small one

Two conversion actions are counting the same enquiry

Worth fixing first

The contact form and the thank you page both fire a conversion, so every enquiry is counted twice and the bidding chases an inflated number.

What we would do: Deduplicate the conversion actions, then check the platform's numbers against the enquiries that actually arrived in the inbox.

Select an area to see the kind of thing a review looks for. The findings are illustrative, not from your account, and a real review may find all, some or none of them.

Where we look

The areas a review covers.

These are the places problems usually hide. Which of them matter most depends entirely on your account, which is why we look before we advise.

How conversion tracking is configured, and whether the conversions it records are worth money

Campaign structure, and whether each campaign has a clear job it can be judged on

Keyword targeting, match types and the search terms your budget is currently reaching

How advertising spend is allocated between campaigns, devices and locations

Bidding strategies, and whether the current one suits the volume the account gets

Optimisation opportunities, ranked by what is likely to move something first

How it runs

Four steps and one honest opinion.

You will not be sent a templated scorecard. You will be told what is there and what we would do about it.

We read the account before we ask for anything

If you can share read only access, we will go through the account properly beforehand so the meeting starts with findings rather than setup.

We walk through what we found

Structure, targeting, search terms, tracking and budgets, in the order that matters. We will show you the screens rather than describe them.

We tell you what we would change

A short list, ranked. Not everything needs fixing at once, and some of what we find may not be worth touching.

You decide what happens next

If you want us to act on it, we can talk about management. If you would rather pass the findings to your own team or another agency, that is entirely fine.

Honest expectations

What an audit can and cannot tell you.

Advertising involves competition, and competition is not predictable. Here is where we draw the line.

We will not promise higher revenue

An account review can find waste and missed opportunity. Whether that turns into more revenue depends on your margins, your market and your website.

We will not promise lower costs

Google's auction sets the price. What a review can do is stop you paying for searches that were never going to convert.

We will not invent a benchmark

Any benchmark we quote will come from your own account history, not from an industry figure that may have nothing to do with your business.

Questions

Google Ads audits, answered.

Free Google Ads audit

Have someone independent read your account.

Thirty minutes, no charge, and a straight answer about what we would change and why.

Explore our services

Prefer email? admin@markitdigital.com.au